Members First Credit Union

Onboarding Direct Mail Pieces and Brochure/Marketing Collateral

Project Description

Following MFCU’s branch launch, we were tasked with establishing a look and feel for their direct mail efforts. In addition, we were asked to reevaluate the stylistic approach to the materials for MFCU’s Kids and Student Club programs.

Materials Created:

  • Six direct mail pieces used for Onboarding
  • Student Club brochure and newsletter
  • Kids Club brochure and newsletter

All materials used key elements from MFCU’s main brand identity to varying degrees, the goal for the youth materials being to create a subtle brand initiation that would introduce the MFCU brand in a way that would relate.

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