Following MFCU’s branch launch, we were tasked with establishing a look and feel for their direct mail efforts. In addition, we were asked to reevaluate the stylistic approach to the materials for MFCU’s Kids and Student Club programs.
- Six direct mail pieces used for Onboarding
- Student Club brochure and newsletter
- Kids Club brochure and newsletter
All materials used key elements from MFCU’s main brand identity to varying degrees, the goal for the youth materials being to create a subtle brand initiation that would introduce the MFCU brand in a way that would relate.
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